The influence of product packaging on consumer buying habits can not be overstated. Whether your buying a battery charger or an elegant piece of jewelry, what you see on the outside of the package helps inform your choice, sometimes it even makes it for you.

 

 

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A Ton of Fun with DIY Denim Dyes —

Buttitta Design had a ton of fun developing the brand identity and packaging for a new line of denim dyes developed by Jacquard Products. The brand name Jeanie has the clever tagline of “Magic Coloring Powder”, which of course set the stage for playing off the “genie in the bottle” effect in the design of the logo.

Using some rather exciting photography shot by colleague, John Youngblood, each product color package evoked the trill of the DIY process. The lovely model had many wonderful expressions and created intriguing characterizations for each of the colors in the product line. Shown above are eight of the eleven dye color packages.

Buttitta Design also created header cards for in-store displays units, taking advantage of new photos developed by Jacquard Products for Jeanie product and sales materials.