Website Design begins with defining purpose, goals and target audiences. Website architecture should make navigation easy and logical.
Website strategy includes developing a hierarchy of pages that guides the user’s experience and keeps multiple pages, secondary and tertiary level pages organized. Side bar notations, drop-down menus, photo galleries, document indices, dynamic content, shopping carts, etc., can be added to enhance user engagement.
Special Project: Blair & Jerry’s Wine Shop Animation
While working on the website for Blair & Jerry’s Wine Shop, Patti Buttitta created an animated intro sequence for the site, enlisting the help of her colleague, Joan Clark. The two worked together using Adobe Edge Animate to ultimately produce a video that would displayed well across various browsers and draw the viewer to the “Trade Route Wines” offered by Blair & Jerry’s Wine Shop.
All the imagery used for the animation was created by Patti Buttitta as original art and then combined using software programs to produce the final results.
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